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An otherworldly journey finally takes off

We are delighted to reveal that finally, after several years in the making, one of the first projects that Asociat helped to develop has come to fruition in a sensational and spectacular live event format.

 

For three nights in late October 2023, Caernarfon Castle hosted the ground-breaking and internationally acclaimed light artist Chris Levine’s world premiere of his laser and music experience and performance – Annwyn – a potent word in Welsh mythology, meaning the Otherworld. Levine, who first came to prominence with his famous meditative portrait of The Queen, The Lightness Of Being, collaborated with Welsh music hero and legend,  Gruff Rhys, who composed a unique soundtrack exclusively for the experience.

Chris Levine and Gruff Rhys

Annwyn is an evolution of another spectacularly immersive sound and light experience; Eye Cymru, which in partnership with the Welsh Government, and our clients at Eden Labs International, who use emerging technology to craft immersive journeys and meaningful connections with audiences, was due to happen in the grounds of Cardiff Castle in 2021. The dreaded Covid stepped in to curtail that series of event experiences just as ticket sales got underway. The collaborating partners went away to regroup, gather their creative forces and to come back with a spectacular bang, two years later in the shape of Annwn.

Caernarfon Castle bathed in laser light during Annwn

The experience was staged with a strong community feel and in support of Samaritans Cymru. Neil Ingham, Executive Director for Samaritans Cymru said:

 

“We’re really excited and grateful to the team at Annwn for choosing Samaritans Cymru as their charity. This innovative event seeks to bring people together to share a unique experience and has a strong focus on human connection. This is a core value of Samaritans – we believe connection is a strong protective factor for suicide risk and we believe human compassion can change and save lives.”

 

Asociat are delighted to be involved in bringing this now proven concept to new audiences in London and internationally.

 

Story: Annwn – an otherworldly journey finally takes off.

 

Other stories about Annwn/ Eye Cymru here: 

Otherworldly and immersive

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