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Emmanuel Faber image

People are craving change. They expect large organizations like Danone to bring our scale of impact to change the world for the better.

Emmanuel Faber CEO, Danone
Excerpt from image

The high expectations of business to address and solve today’s challenges has never been more apparent. The heightened expectations of business bring CEOs new demands to focus on societal engagement with the same rigour, thoughtfulness, and energy used to deliver on profits.

Excerpt from Edelman, Trust Barometer 2021
Tanya Joseph – creator of Sport England’s This Girl Can campaign image

Purpose will be central to rebuilding brands in the society that is emerging after the pandemic. The businesses that will not just survive, but thrive, over the coming months and years will be those whose leaders embrace the notion that there is no merit in profit without purpose.

Tanya Joseph – creator of Sport England’s This Girl Can campaign Columnist, Marketing Week

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