Sound Lasers Action: We help EdenLAB and the Welsh Government launch a new immersive festival

STOP PRESS – STOP PRESS – STOP PRESS

Eye Cymru fell victim to Covid precautions in 2021 and was curtailed just as ticket sales got underway. Delightfully, the collaborating powers regrouped and evolved the experience as Annwn – a Welsh mythological reference to the Otherworld.  Annwn played to full houses in October 2023 within the spectacular grounds of Caernarfon Castle.  See the full story here.

Eye Cymru

This is a revolutionary and immersive sound & light experience, featuring an eclectic mix of award winning and multi-million selling performers.

Developed to interact with the unique topography of our host venue – the magnificent grounds of Cardiff Castle. Thanks to a unique partnership between the Welsh Government and our client EdenLAB, Eye Cymru will get its world premiere in October 2022.

It is set to become a landmark feature of the UK arts and festival scene, with events being planned throughout 2022 and 2023.

The Eye Cymru team are in planning for a potential headline installation at Glastonbury Festival in 2022.

• Our marketing plans aim to attract an audience of between 60,000 and 100,000 people
• The Eye Project is the brainchild of Chris Levine – the internationally lauded artist whose medium is laser, light and 3D portraiture
• Produced by EdenLAB – who co-create live IP with the ambition of connecting people back to our environment and to each other
• For the live soundscape, Chris is collaborating with the founder of Massive Attack and multiple award winning songwriter Robert Del Naja, the 3D spatial sound specialist Marco Perry and singer songwriters Nick Mulvey and Gruff Rhys

Our role

Asociat helps bring spectacular to Wales:

EdenLAB, the Welsh Government and Asociat have come together to help communicate a spectacular message of light and hope just as the country begins to feel its way out of the pandemic.

To encourage communities to get back out into the world and to stimulate the economy.

Our aim is to connect people together in a transformational moment of contemplation – which seems more relevant than ever in a post Covid world.

To remind them that there is now an opportunity for us to collectively re-forge a different relationship to nature – which has benefitted so much from the lockdown.

Asociat will be bringing  brand sponsorship and marketing communications support to Eye Cymru as well as working with Literature Wales to create a unique spoken word edition to the events; 100 Words of Hope.

Creatively, we will help to create participatory elements to draw in local communities hit hardest economically (by the pandemic); to transform our audiences from mere guests to artistic contributors. 100 Words of Hope will focus the audience on capturing their dreams for the future.