Highly Commended

Highly Commended for the BDD Foundation


Asociat are proud to have helped the BDD Foundation achieve a highly commended at Festival of Media‘s inaugural Campaign Cause Awards in Best Long Term project. It came a close second to an impressive literacy campaign from P&G in India. It’s a milestone in our short history so it means a lot!


The highly commended campaign was multi-faceted and included:


Campaigning for a change to the law – to legislate for better protection for young people when consuming filtered social media imagery.


Working with the fashion and beauty industry – to enable these sectors become a part of the solution – the maintenance of unrealistic standards of beauty can serve to exacerbate BDD in some people.


Staging direct interventions – to help those living with BDD manage its impact on their lives.


The judges were impressed with several facets of this well-rounded campaign…


  • Partnering with Monki to drive signatures to a petition to call for transparency of social media imagery – a bill has since been tabled to parliament by a prominent MP, and the BDD-Foundation was invited to contribute to a parliamentary-report  on the impact of body image on mental health
  • Working with Cosmopolitan Magazine and the charity’s leading clinical practitioner to devise a BDD self-diagnosis quiz 
  • Securing empathetic PR coverage featuring case studies of people whose lives have been impacted by Body Dysmorphic Disorder in titles such as Cosmopolitan Magazine, the Daily Mirror and The Guardian
  • Launching an ‘Overcoming BDD Program’ to help sufferers learn to manage the condition through CBT based training – a solution that addresses the often long NHS waiting lists – which can be over two years long in some areas


A short campaign overview is available here:

BDD Foundation – Long Term Projects – Festival of Media Case Study.

As well as achieving a highly commended in the Best Long Term project category, the BDD Foundation work was also shortlisted in ‘Best Unsung Cause’ and ‘Best Use of Small Budgets’.


Story: Highly commended for the BDD Foundation.

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