Highly Commended for the BDD Foundation

Asociat are proud to have helped the BDD Foundation achieve a highly commended at Festival of Media‘s inaugural Campaign Cause Awards in Best Long Term project. It came a close second to an impressive literacy campaign from P&G in India. It’s a milestone in our short history so it means a lot!

The highly commended campaign was multi-faceted and included:

Campaigning for a change to the law – to legislate for better protection for young people when consuming filtered social media imagery.

Working with the fashion and beauty industry – to enable these sectors become a part of the solution – the maintenance of unrealistic standards of beauty can serve to exacerbate BDD in some people.

Staging direct interventions – to help those living with BDD manage its impact on their lives.

The judges were impressed with several facets of this well-rounded campaign…

• Partnering with Monki to drive signatures to a petition to call for transparency of social media imagery – a bill has since been tabled to parliament by a prominent MP, and the BDD-Foundation was invited to contribute to a parliamentary-report  on the impact of body image on mental health
• Working with Cosmopolitan Magazine and the charity’s leading clinical practitioner to devise a BDD self-diagnosis quiz 
• Securing empathetic PR coverage featuring case studies of people whose lives have been impacted by Body Dysmorphic Disorder in titles such as Cosmopolitan Magazine, the Daily Mirror and The Guardian
• Launching an ‘Overcoming BDD Program’ to help sufferers learn to manage the condition through CBT based training – a solution that addresses the often long NHS waiting lists – which can be over two years long in some areas

A short campaign overview is available here:

BDD Foundation – Long Term Projects – Festival of Media Case Study.

As well as achieving a highly commended in the Best Long Term project category, the BDD Foundation work was also shortlisted in ‘Best Unsung Cause’ and ‘Best Use of Small Budgets’.

Story: Highly commended for the BDD Foundation.