The collaboration will see the launch of a limited-edition underwear collection featuring positive affirmation messages, serving as a reminder to the wearer that they are unique, and that they are more than their reflection and what they see on the outside. The messages are reflected the correct way when looking at the mirror for an instant confidence boost and an encouraging self-love reminder.
“The purpose of the campaign is to raise awareness of the disorder and how it affects a person’s psyche, wellbeing and self-confidence. As a brand which creates fashion for girls and young women, we have a responsibility to our community to be as inclusive and transparent as possible when it comes to body and beauty representation. Diverse casting and transparent retouch guidelines are two of the areas we have worked with since day one. That’s why this ongoing collaboration with BDDF is important to us — we strive to empower women to feel good about themselves without aspiring to unattainable norms.”
Simone Van Starkenburg, Brand & Marketing Director at Monki