Popeyes UK co-founder joins Home Kitchen

Unique social impact restaurant adds casual dining leader to its team


Elias Diaz, Popeyes UK co-founder joins Home Kitchen

Home Kitchen, the diner with a difference with a mission to positively transform the lives of its homeless staff is delighted to reveal that Elias Diaz has joined the board of this unique social venture.


Elias is co-founder of Popeyes UK and is a former CEO,  and a present day investor and director of Domino’s Pizza UK; as well as Restaurant Brands Iberia, Burger King Scandinavia and Honest Burgers. Elias brings a quarter of a century of experience in leading and developing global consumer food brands and teams including the Kraft Heinz turnaround in UK, Ireland and the Nordics as their President for Northern Europe.


Elias adds his expertise to the culinary skills of chef Adam Simmonds, winner of 11 AA rosettes and a Michelin star at two separate establishments, Andrew Fishwick (helm of Hestia PLC – a new London Stock Exchange listed investment vehicle in the hospitality sector), and co-founders Michael Brown (also CEO of Asociat) and Alexander Brown – respectively trustee and directors of Soup KItchen London.

About Home Kitchen


Home Kitchen is a life transforming and purpose based not-for-profit restaurant venture that will recruit and train people from the homeless community to work at every level – from front of house to kitchen team. All recruits are paid a London living wage and study for a City and Guilds assured catering qualification.


A number of partners have joined the enterprise to ensure appropriate duty of care support to all recruits: These include Beyond Food Foundation – a charity specialising in training vulnerable people into the catering and hospitality sector, and other qualified partners in the recruitment area; Crisis UK (employment team), the homeless charity (of which Prince William is a patron) The Passage, and the social enterprise  Beam – which sponsors vulnerable people into meaningful work opportunities.


Home Kitchen are at the lease negotiation stages with what they hope will be their final home in Primrose Hill, North West London, having being close to lease signature at two other sites which both fell through at the legal stages. All parties are working towards a June 1st 2024 launch date.


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