Around 1 in 50 over 18s are suffering from Body Dysmorphic Disorder in the UK. That’s 1,075,980 people.
The condition is on the rise.
We are looking for a partner from the world of fashion, beauty, entertainment or social media to help become a part of the solution. Here’s why…
Body Dysmorphic Disorder is a severe mental health condition. Sufferers become intensely preoccupied with perceived defects or flaws in their appearance.
The condition causes extreme emotional distress – feelings of anxiety, shame, depression and disgust are common. Even if sufferers’ concerns about their appearance aren’t noticeable to others, their distress is very real and debilitating. Some sufferers become housebound, others have needless cosmetic surgery. Work and social life becomes non-existent in many cases and suicide rates are high.
While BDD is a complex psychological condition, it is amplified by societal conditions. This includes the ongoing portrayal of unrealistic standards of ‘beauty’ by the advertising, fashion, beauty and entertainment industries. Social media can be unhelpful too.
The condition also blights the lives of many children. Although figures for sufferers aged under 18 are difficult to approximate, adults often report symptoms as starting in their early teens.
BDD can be treated with cognitive behavioral therapy, but demand for services are high. Waiting lists are long. Too often, people with Body Dysmorphic Disorder fall through the gaps between primary and secondary care. They are left unable to access treatment – which is vital for recovery and prolongs unnecessary suffering.