We’ve finally done it.
We here at Asociat have helped our client get the keys, and take ownership of a 14 year lease in Primrose Hill to launch Home Kitchen – the social impact restaurant at the site of the legendary eater formerly known as Odette’s at 130 Regent’s Park Road.
As you may know, Home Kitchen will be the world’s first fine dining restaurant to be staffed by homeless people – who will benefit from full-time contracts paid at London Living Wage, with travel expenses and pro catering training and qualifications all covered by Home Kitchen.
Primrose Hill will be the first site for a fine dining concept with a mission to scale to other cities with significant homeless communities – in the UK and internationally.
The Executive Chef is the two-time Michelin star winner Adam Simmonds and there is a leadership team drawn from the catering and hospitality, advertising, and charity sectors including Asociat founder, Michael Brown.
The restaurant will be open to the public on September 4th 2024, with soft launches from the third week in August.
