Body Dysmorphic Disorder – help us beat it

Around 1 in 50 adults are suffering from Body Dysmorphic Disorder in the UK. That’s 1,075,980 people. Globally, up to 155 million people may be living with the condition.


Body Dysmorphic Disorder is a severe mental health condition. Sufferers become intensely preoccupied with perceived defects in their appearance. Even if sufferers’ concerns about their appearance aren’t noticeable to others, their distress is real.


The debilitating condition continues to rise – taking some responsibility for this increase are the unrealistic portrayals of  ‘beauty’ in the fashion, beauty and entertainment industries.  Social media can be unhelpful too.


We’re looking for a partner from these sectors to help our client, the Body Dysmorphic Disorder Foundation to end all suffering. To help create an International Awareness Week, to raise public awareness, and raise funds to stage more direct interventions to help people manage BDD in their lives.


Watch Hannah Lewis speak movingly about what it means to live with BDD…

Health Impacts of Body Dysmorphic Disorder

  • Extreme emotional distress - anxiety, shame, depression and self-disgust are common
  • Some sufferers become housebound. Others have needless cosmetic surgery
  • Work and social life become non-existant in many cases
  • The likelihood of suicide is nearly 5 times higher than the national average (UK)

Where the Body Dysmorphic Disorder Foundation Needs Help


BDD can be managed with Cognitive Behavioural Therapy (CBT). It’s vital we raise funding to expand the operations of the BDD Foundation in this area. For instance, just £5000 will get 30 sufferers onto a 20-week CBT group programme, which is managed by our client and has had proven successes. By contrast, private therapy would cost around £3000 per individual.


BDD is poorly understood in our society. It’s under recognised and under diagnosed. The average time from realising there is a problem to an official diagnosis is 10 years! We want to change this and we think an International Awareness Week is a good start.


Access and availability of accurate data, content assets and evidence based treatment options are essential to build understanding. The BDD Foundation would like to invest in this area in e.g.,

Schools/Universities – teachers and  students can stage early interventions if more is known about the condition inside educational establishments.

Sufferers often have needless cosmetic surgery. We’d like surgeons to be able to identify those whose surgery requests are driven by BDD.

NHS services – because so little is known about the condition,  better and more widely available information is needed.

Areas we would like to explore with the right values driven partner

  • Creating an International Awareness Week - to encourage community engagement, motivate understanding and inclusivity
  • Creating an inclusive catwalk show in which BDD sufferers (who have learned to manage the condition) star as models
  • Expanding an ‘in schools’ program our client has established in South London and grow to a national program
  • Establishing a conference hosting a range of world-renowned experts, workshops and breakthroughs in research and clinical practice
  • Supercharging our BDD podcast, improve the production values and bring it to a wider audience
  • Creating a telephone help line and expanding our Overcoming BDD Programme to a full time service
  • Creating an Advocacy and Signposting Service to help the vulnerable access NHS specialist services
  • Focusing media attention on survivor stories and creating compelling content assets/information

Body Dysmorphic Disorder – help us beat it Downloads

Brand partner deck

Filesize : 12 MB
Filetype : pdf

The BDD Foundation one-page guide

Filesize : 1 MB
Filetype : pdf

To find out how you can get involved with this opportunity
Get in touch today!

Body Dysmorphic Disorder – help us beat it

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