Asociat have been helping a top London headquartered corporate education company to build a brand experience course.
The course has been in development for over 12 months and is close to roll out and beta testing stages. It is aimed at mid level executives working in-house at client advertisers and includes a podcast series, elearning modules, webinars and face to face seminars, culminating in a graduation and awards ceremony.
The work was commissioned in early 2024 and has a customer in the shape of a global blue chip with a long tradition in the field of brand experience and experiential marketing. Client confidentiality means we can’t yet reveal who the client is but we can give a clue as to content:
The modules includes insight, creative ideation, strategy, implementation, amplification, measurement and event production – it’s essentially a ‘what good looks like’ in the world of brand experience and aims to provide a definitive route map to building and rolling out experiential campaigns from the ground up. A purpose element is included in the works and it will use global ‘best-in-class’ case studies to guide thinking.
Asociat are uniquely qualified in that our founder is a long term brand experience practitioner with a track record of international campaigns of scale for the likes of Coca-Cola, Mercedes, Disney, Adidas, British Airways, Warner Bros and many others.
