Asociat founder wins GOLD at the Business Book Awards 2021

PRAISE FOR I DON’T AGREE

“In an age where rage is all the rage, here’s a manual for how we can agree to disagree and move forward. A pacey read written with hope, heart and a very welcome sense of humour.”

– Victoria Harper, Features Director, The Daily Telegraph

“This book has the potential to change the way we think about conflict – from coaching children to solve the smallest niggles to negotiating compromises that keep the peace. A practical and down-to-earth guide to getting over ourselves.”

– Jules Chappell OBE, CEO at HUMAN London & Partners. Former ambassador to Guatemala, conflict advisor to the British Embassy in Addis Ababa, Young Global Leader at the World Economic Forum and special advisor for women’s rights to the Coalition Governance Team in Baghdad (2003–04).

“The challenges faced by humanity require us to learn new ways to debate, negotiate and find solutions. This book is not just a great resource for diplomats, but for anyone who needs to be part of those arguments. And that is all of us.”

– Tom Fletcher: Former British ambassador to The Lebanon, Visiting Professor of International Relations at New York University and author of The Naked Diplomat.

“If the art of advertising is to inform and persuade, then this book’s arrival at a point when we are beginning to reimagine how we work, and how we behave to build a better world could not be better timed. I loved this book and I’m certain you won’t need to work in advertising to feel the same.”

– Tessa Gooding, Director of Communications, Institute of Practitioners in Advertising.

“I Don’t Agree’ is a thought-provoking killer book that is well crafted, hugely entertaining and full of insight about how to reach agreement with people who would ordinarily disagree with you. It’s the perfect handbook for any negotiator’s toolbox.”

– Lt. Jack Cambria, NYPD Hostage Negotiation Team Commander (2001-2015).

“In an increasingly polarised – and seemingly angry society, it would seem eminently sensible to think hard about how we collaborate and communicate better with our fellow humans; at work, at home and in public discourse. Michael’s book takes a fresh look at positive discussion and vital negotiating skills.”

– Danny Rogers, Editor-in-chief, PRWeek.

“Who would have thought that a book about disagreement would be such fun? Brown’s thesis, zestily delivered, is that conflict is absolutely necessary in any kind of group, but we tend to be rather bad at it – shouting matches and shrinking violets never solved anything. I Don’t Agree navigates the barriers to constructive dialogue and challenges preconceptions of what a healthy culture looks like.”

– Adam Gale, Editor, Management Today.

If you think you don’t like conflict, you’ll love this, getting good at disagreeing isn’t just useful, it’s essential and Michael shows you how.

– Sam Conniff, Author, ‘Be More Pirate’.